Brand Strategy - Verbal Identity - Print
I was selected by Adidas from PNCA University, Portland to collaborate for their
newest campaign Calling All Creators. Adidas briefed for a full series as a band of 11 athletes. These are the faces of individual athletes who are icons in their own sports.
They are shown as one but also unite together as a team under the Adidas brand.
The designs I pitched to the Global Director got the opportunity to get taken further
with Adidas outside of the university work. However, soon after the pitch my time for study abroad was over and it was time to head back to England. However, the concept
and designs were developed further by Adidas in the USA and marketed through social platforms and in Adidas stores across the States. (Below)