Typography - Print - Bookbinding
MINUS is a simple and sophisticated sans serif typeface optimised for screen display or large formats. It’s details are drawn from the systematic constructed Neo-Grotesque typefaces, and transforming neutral into a bold and expressive tone of voice. Above all, MINUS’ beauty is found in the minimalistic aesthetic.
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The typeface is characterised by the contrast use of reduction through the percentage of the ink used, whilst making it a sustainable typeface. Each element of the glyph has been designed to represent the percentage which allows the
reader to determine the letter form at the minimalist type 40.
Just like the human body, the Latin alphabet can use a range of various shapes and proportions. These varieties can come from diverging historical paths, differences in language or culture, or simply the tool to make the marks.
MINUS is a simple, clean and legible sans serif typeface, inspired by the psychology behind the minimalism and contemporary abstract shapes.
Helvetica is a traditional Grotesque typeface that has been transitioned into MINUS; a bold and playful, modern and edgy typeface. It is primarily used for headings rather than body copy due to the cautious legibility of the typeface. MINUS is particularly suited to headings, logo designs,or other corporate identities.