Brand Strategy - Verbal Identity - Print

A campaign to encourage non-theatre goers to
change their perception and experience the Ballet. Theatre ballet performances tend to attract the
older generation.

Why not challenge stereotypes? Not enough people
know how strong, how athletic, how tough and just how capable ballet dancers bodies are and the strength 
they require to become these performers. Showcasing figures with additional limbs, enforcing that these are more than just dancers; they’re superhuman athletes.

Based on the subtly of these images, enforces the
sport to look so effortless but in reality would take
more than an ordinary person to become these exceptional athletes.