Brand Strategy - Verbal Identity - Print

A campaign to encourage young people aimed at 18 -30yrs 
to go watch and experience the ballet. Theatre ballet performances tend to attract the older generation but why?

Stereotypes. Not enough people know how strong, how athletic, how tough, how capable the dancers bodies are and what strength they are required to build to become these performers. 

These designs have incorporated manipulated imagery of dancers with additional limbs, the idea that these dancers are more than their 'dainty' or 'feminine' stereotypes; they're superhuman athletes. The subtly of these images makes the viewer take a second look and it's not obvious at the first take.