Brand Strategy - Verbal Identity - Print

A campaign to encourage non-theatre goers to change
their perception and experience the Ballet. Theatre ballet performances tend to attract the older generation.

Why not challenge stereotypes? Not enough people know
how strong, how athletic, how tough and just how capable 
ballet dancers bodies are and the strength they require to 
become these performers. Showcasing figures with additional limbs, enforcing that these are more than just dancers;
they’re superhuman athletes.

Based on the subtly of these images, enforces the sport
to look so effortless but in reality would take more than
an ordinary person to become these exceptional athletes.